Accordingtothereport, ”2021GlobalLightingLEDandLEDLightingMarketOutlook-2H21,” publishedbyTrendForce, theLEDlightingmarketsizeinChinawillsurgeby8.9% til $ 5.75billionin2021mainlybecauseofvariousgovernmentsupportpoliciesandinvestmentdividendsderivedfrominfrastructureconstruction.Recently, theChinesegovernmentmentionedthat-inits14thFive-YearPlan-themechanismpromotingtheuseofenergy-efficientlightingproductsmustbeimproved.SuchannouncementwillfurtherboostthepenetrationofLEDlightinginChina, whichisexpectedtoreach75% in2021.Inthefuture, theChineselightingmarketwillturntofocus onproductsegmentationandspecializationaswellassmartsystemestablishment.
Et sådant lovende marked har ikke vakt opmærksomhed og interesse hos multinationale belysningsvirksomheder, herunder GECurrent, en Daintree-virksomhed (herefter "GECurrent").
? TheNorthAmericanbrandGELightingneedsnointroduction.In2015, GE, usingitsownlighting, digitale, andenergymanagementtechnologies, foundedCurrent, PoweredbyGE, whichisaseparatecompanyfromGELighting.In2016, duetothestrategicadjustmentdecisionmadebyGELighting'sexecutives, GELightingwithdrewitslightingbusinessfromAsianmarketsincludingChina.Twoyearslater, GEGroupsolditssubsidiaryCurrenttoAmericanIndustrialPartners, aNewYork-basedprivateequityfirm.Today, CurrenthasagainreturnedtoChina, butwhy Også, towincustomers' tillid , hvordan vil den nuværende plans markedsstrategier, og hvad er forventningerne til dette gigantiske asiatiske marked?
For at finde svarene interviewede TrendForce's soptoelektroniske forskningsafdeling LED inde Mr. Jacky Shen, salgschef i Asia Pacific af GECurrent, hvor Mr. Shen besvarede de nævnte spørgsmål én efter én.
Starter forfra til at yde bedre tjenester på kinesiske markeder
Asatypicaleconomywhereproductionandconsumptioncoexist, Chinesemarketsarehighlycomplexanddiverse.Regardingproduction, Chinahasbecometheworld'sfactoryoflightingproducts.AsthedatacompiledbyTrendForceindicate, morethan70% oflightingproductsarenowmadeinChina; DET LAND' ssupplychainadvantageisfurtherhighlightedaftertheCOVID-19outbreak.Additionally, thereareavarietyofproductsinChina, wherevariousmanufacturerspromotedifferentiatedproductstodistinguishthemselvesfromothercompetitors.Regardingconsumption, Chineseconsumersarehavinggreaterpurchasingpowerwiththeeconomicriseoftheircountry, hencethedemandforbetterlightingproductsinboththeB2BandB2Cmarkets.
"Tiltrækningen af GEL-belysning i 2016 fra Kina, som er et yderst lovende marked, var ikke et nederlag. I stedet blev beslutningen om tilbagetrækning truffet for at justere strategier på gruppeniveau baseret på intern produktintegration," sagde Shen.
Samtidig justerede og transformerede andre multinationale lysgiganter også deres forretningsmodel på grund af presset fra deres LED-forretningstransformation.
